Job
- Level
- Senior
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- 60.000 to 75.000€ gross/year
- Location
- Stadt Bregenz
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will develop precise measurement concepts, implement tracking setups in GTM, and ensure data quality to create solid decision-making foundations for marketing teams.
Job Technologies
Your role in the team
- Your mission: Most marketing reports lack a significant part of the truth. Consent rates, ITP restrictions, and ad blockers have undermined traditional measurement methods, yet what remains is still used as a basis for decision-making. For our clients, B2B hidden champions in manufacturing, industrial goods, and wholesale, this is compounded by: a buying journey over nine months with six stakeholders cannot be captured with form submissions. You develop the measurement system that can inform an investment decision, and you openly acknowledge where its limitations lie.
- Be responsible for measurement concepts: from KPI definition to technical specification. What is measured, why, with which definition – and what decision is to be made with it. No tag without this question.
- Building tracking: You set up tracking configurations in GTM, including server-side containers, properly implemented on Consent Mode v2 and the realities of ITP caps, consent losses, and ad blockers. Cloud infrastructure, DNS, and pipelines come from MarTech and Data & BI — the measurement logic is yours.
- Enforce data quality: You validate, debug, and document. You recognize a setup that provides plausible but incorrect figures – and you speak up, even if the dashboard has been stuck in management meetings for two years.
- From raw data to insights: GA4, BigQuery, SQL, Matomo.Otterly.AI. You work beyond the GA4 interface and deliver three reliable insights instead of thirty charts - including the uncertainties that you specify.
- Define reporting logic: you establish metrics, granularity, and reporting cadence, and specify the dashboards. You create the build together with Data & BI (Power BI, Looker Studio).
- Lead quality rather than lead quantity: feedback into CRM (Salesforce, HubSpot), offline conversion import, linking marketing data with what actually happens in sales. This is the point where B2B analytics start to become relevant.
- Measuring in compliance with data protection regulations: You are responsible for the technical implementation - CMP setups (Usercentrics, Cookiebot, OneTrust), consent signals, data minimization - in coordination with the legal department or data protection officer of the client, not as legal advice.
- Responsibility in the retainer: You manage multiple client accounts in parallel, work within agreed hourly budgets, and flag scope issues early rather than late.
- Consulting that remains understandable: You explain server-side tagging to executive management in a way that they understand the investment — and to a sales manager in a way that they act differently afterward.
- AI-native in your craft: You utilize LLMs for analysis, queries, and documentation — and know where AI output requires professional review. In analysis work, this is a real lever, not just a nice-to-have.
- Sharing knowledge: You coach colleagues, work closely with Search, Performance, MarTech, and Data & BI, and document in a way that a setup can withstand handover.
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Our expectations of you
Education
- GA4 and beyond: GA4 securely, BigQuery export, and SQL as a matter of course. You know where the GA4 interface stops being reliable.
Qualifications
- GTM in depth: client- and server-side. You know why HTTP-only cookies via a Same-Site subdomain endpoint are the key point in server-side tagging - and not the servers themselves.
- Consent practice, not consent theory: Consent Mode v2, CMP integration, modeling, and their limitations. You are familiar with the common misconfigurations and can identify them in an unfamiliar container.
- Business rationale: You can define a key figure before you measure it – and explain which decision it is meant to support. Anyone who only speaks at the tool level is wrong here.
- Endure customer reality: A customer IT environment that takes six weeks for a deployment, has no admin access, and whose DNS entry for server-side must first be requested. You know this and still deliver.
- Hands-on mentality: You master Excel in your sleep. If anything is unclear, you actively seek the necessary input from the team and then work independently and reliably.
- Languages: Strong communication skills in German and proficient in English.
Experience
- Experience with Substance: At least 4 years in Web Analytics and Tracking, with personal responsibility for setups that are operational. You have previously taken over and cleaned up an external setup.
- B2B data reality: long cycles, small sample sizes, lead quality over volume, CRM as the source of truth. Project experience in manufacturing, industrial goods, mechanical engineering, or wholesale is a plus.
- Nice to have: experience with SEO reporting, marketing mix modeling, or dbt.
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What we offer
- This position is within TOWA's Consulting Cluster at a Senior level. The salary ranges from €60,000 to €75,000 gross per year (all-in). The specified range includes all salary components and is to be understood as a target salary (e.g., including variable components or additional benefits, if applicable). In the case of collaboration, we will prepare a customized offer - the classification within the range depends on your skills, your area of responsibility, and your experience, never on your previous salary.
- In accordance with the EU Pay Transparency Directive (2023/970) and country-specific equal treatment laws, we publish the salary range for each role and do not ask candidates about their current or previous salary. Our criteria for determining compensation - cluster, level, skills, scope of responsibilities, and experience - are uniformly applied across the company. You can request additional information about the salary range for this role or our compensation policy in writing at any time during the process.
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Benefits
Health, Fitness & Fun
- 🤫Relaxation Rooms
- 👨🏻🎓Mentor Program
- ⚽️Tabletop Soccer, etc.
- 🎮Gaming Room
- 🚲Bicycle Parking Space
- ♿️No Physical Barriers
- 🎳Team Events
- 🏋🏿♂️Fitness Offers
- 👩⚕️Company Doctor
Work-Life-Integration
- 🕺No Dresscode
- 🅿️Employee Parking Space
- 🏝Extra Holidays
- 🏠Home Office
- ⏰Flexible Working Hours
- 🚌Excellent Traffic Connections
- 🍼Day Care for Kids
Higher Take-Home Pay
Food & Drink
Topics You Will Work On
Job Locations
About Your Employer
TOWA GmbH
St. Gallen, Bregenz, Wien, Hamburg
As an award-winning digital agency, we work in Bregenz, Vienna, and St. Gallen on the entire range of digital products and services: from creative campaigns, to web and software development, to machine learning and artificial intelligence. Or simply everything that is digital!
Description
- Company Size
- 50-249 Employees
- Founding Year
- 2011
- Language
- German, English
- Company Type
- Digital Agency
- Working Model
- Hybrid, Onsite
- Industry
- Advertising, Marketing, PR, Consulting, Internet, IT, Telecommunication
Employer reviews
by devworkplaces.com
Total
(2 Reviews)4.0
Culture
4.0Engineering
3.6Workingconditions
4.5Career Growth
4.1
Senior Consultant Digital Analytics
- Salary
- 60.000 to 75.000€ gross/yearEstimated net salary based on the gross salary in the job ad.41.102 to 49.093 € net/year
- Location
- Stadt Bregenz
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
